Monthly Archives: May 2010

May sweeps: WFTV, CBS big winners in Orlando

Just as predictable as afternoon thunderstorms in the summer: WFTV and CBS were the big winners in Orlando in the just-completed May sweeps.

The juggernaut that is Channel 9’s Eyewitness News showed no signs of weakness. WFTV’s newscasts won in all time periods — morning, noon, evening and night.

According to results in the Orlando Sentinel, WFTV’s 6 p.m. newscast had more viewers (128,500 homes) than the combined audiences of WESH 2 News (68,300), WKMG’s Local 6 News (27,400) and WOFL’s Fox 35 News (23,900).  The results were the same in the 25-to-54 demo: WFTV (40,100), WESH (15,700), WKMG (11,300) and WOFL (10,800).

Despite CBS’ popular prime-time lineup on WKMG finishing No. 1. locally, WFTV’s 11 p.m. news was tops — pulling 42,200 homes in the demo compared with 27,900 for WKMG, 21,200 for WESH and 15,500 for WOFL.

The only dent in WFTV’s armor? It’s 10 p.m. newscast on sister station WRDQ-TV 27 finished behind WOFL’s Fox 35 News at 10. Those 10 p.m. demo numbers: Fox 35 (27,000), WRDQ (16,500) and WESH’s news on WKCF (8,700).

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Former O-Town anchor: What’s his name?

Clayton Morris

Former Daily Buzz anchor Clayton Morris has moved on to bigger and better things from his Orlando morning show days, now working with Fox News Channel’s Fox & Friends show.

But the Fox suits apparently weren’t laughing on Friday when Morris played a joke in a video.

During the Fox Flash video segment for FoxNews.com, Morris introduced himself as Fox anchor Steve Doocy. He concluded the video segment — you guessed it — by again identifying himself as Doocy.

Was this a case of just reading what was on the teleprompter and not thinking? Apparently not. TVNewser.com reports, “apparently Morris was not reading from a TelePrompTer but was making a ‘hilarious’ joke. What a laugh riot.”

The HuffingtonPost reported that the Fox suits were not laughing: “A Fox News insider says, ‘It was wishful thinking on Morris’ part, and executives didn’t find it amusing.’ ”

Maybe Morris will be back in O-Town soon? Check out the video from FoxNews.com below:

Fox 35 expands partnership with Mix 105.1 FM

Some quick notes as we await the results of the May sweeps…

It appears Fox 35 has expanded its partnership with CBS-owned Mix 105.1 FM (WOMX). WOFL’s meteorologists have been giving weather forecasts for awhile on WOMX’s Morning Mix show. But now Fox 35 morning anchors are also supplying the news updates for the radio show. …

A bit weird. While all the Orlando stations broke into regular programming on Wednesday morning to show the final return of space shuttle Atlantis, WESH stayed with the Today show until the very last seconds of the shuttle’s approach. Seemed like even before the spacecraft rolled to a stop, it was back to Today. Sure, folks interested in the shuttle’s return had plenty of places to watch (including WESH’s morning newscast on CW 18), but I expected  WESH — with top space report Dan Billow — would have given it more coverage. …

You’re going to see a lot coverage for the opening of Harry Potter’s world at Universal Orlando. According to Orlando Sentinel TV Guy Hal Boedeker, NBC will present a half-hour special on the attraction’s opening on Sunday, June 6 at at 7 p.m. And  NBC’s Today show will be at the park on June 18 for the opening.

Orange County Sheriff’s office responds to Fox 35 video

Video obtained by WOFL-Fox 35 of an Orange County Sheriff’s deputy arresting a 17-year-old has prompted the agency to review the arrest and the officer’s actions.

According to Fox 35, the incident in the video occurred last week when part of an Apopka neighborhood was closed off by the police during an bomb scare. The video shows the deputy and the young man exchanging words, then the deputy wrestling the suspect to the ground.

You can read the full story here, and you can watch the video below.

WKCF-CW 18 named CW’s top affiliate

What’s the station the CW Network wishes all of its affiliates would be like? Well, just turn on Orlando’s WKCF-CW 18 and find out.

The station announced Thursday that it received the APEX Award from The CW for being the network’s “Model Affiliate of the Year.”

According to the press release, “The Model Affiliate is the highest award given by the CW Television Network for being an overall outstanding local TV station. The award is based on the quality and involvement of all aspects of television operations such as CW18 marketing and station branding, on and off air promotional efforts, sales and advertiser ventures, duopoly integration with sister station WESH 2 and local media partnerships.”

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Why Michelle Meredith is a great reporter

Michelle Meredith

This happened a little more than a week ago, but I still wanted to mention it.

If there is an underrated reporter in Central Florida, I think ‘s WESH’s Michelle Meredith. The woman seems like a bulldog when she gets a  story.

You may remember, it was Meredith with her little video cam that caught former Illinois Gov. Rod Blagojevich vacationing at Disney World while awaiting word on his indictment by a grand jury. This was after nearly every reporter in town was looking for him across the Disney resort.

Last week, Meredith — again with her video camera — was able to grab a quick chat with Vice President Joe Biden. It came in Philadelphia, where Meredith’s daughter was competing in a crew competition that also included the veep’s granddaughter. And Biden looked just as happy as Blago to see Meredith and her camera.

Did she break news with Biden? No, but it did give us some insight into how he spends his weekends. And honestly, if you are at an event with the vice president, aren’t you going to try to get an interview?

Click here to see WESH’s story and Meredith’s video.

And I’m sure Biden is thinking the interview with Meredith went much better than his last one with an Orlando media member.