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Roger Simmons
Roger Simmons

Birds, Words, Pics + TV

More Sweeps Analysis

Roger Simmons, December 2, 2006

 Breaking down more sweeps numbers, from Friday’s Orlando Sentinel.
>> WOFL’s 10 p.m. newscast is up 17 percent from a year ago. From Monday-Sunday, Fox 35 News has 52,200 households and WRDQ’s Action News has 36,000.

>> Showing how much the network lead-in helps or hurts, WFTV (ABC) is up 28 percent at 11 p.m., and WESH (NBC) is down 15 percent. WKMG, home of top-rated CBS, was off a surprising 10 percent at 11 p.m.

>> WESH, which replaced Claire Metz and Marc Middleton on its 2 News Sunrise show, was down 26 percent from a year ago at 6 a.m. Still, that’s an improvement. "We were down more than this in September and October," WESH GM Bill Bauman told the Sentinel. "We’re coming back from it." WKMG, still third at 6 a.m., was up 28 percent.

>> Morning numbers are up, up, up at Fox 35. WOFL is a close fourth at 6 a.m., up 74 percent in homes from 2004. At 5 a.m., where it launched another hour of news this year, it’s up 233 percent from the same time a year ago.

>> WKMG’s 4 p.m. newscast, started in January, is up 43 percent from last Novermber when the station aired Inside Edition.

>> The Spanish-language competition has WVEN-Univision 26 with 16,500 homes at 6 p.m. and WVEN-Telemundo 40 at 6,500. WVEN draws 14,800 for its 11 p.m. show

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