WKMG-Local 6 will soon be home to youth-oriented Hispanic programming on its digital subchannel.
Post-Newsweek, parent of WKMG, has signed a deal with LATV — Latino Alternative — to program the digital subchannels of P-N stations in Orlando, Miami, Houston and San Antonio, according to TVNewsday.com
LATV’s music-oriented programing targets 12-34-year-olds. The network was started four years ago by Walter Ulloa, CEO of Entravision, which owns Orlando TV station WVEN-Univision 26 and programs WOTF-Telefutura 43.
WKMG currently airs an automated Web-like page of news, weather and traffic on its digital 6.2 subchannel. Orlando is the 19th largest media market in the nation, but ranked No. 17 among Hispanic TV markets.