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Posts Tagged ‘Ratings’

May sweeps: WFTV, CBS big winners in Orlando

May 29th, 2010

Just as predictable as afternoon thunderstorms in the summer: WFTV and CBS were the big winners in Orlando in the just-completed May sweeps.

The juggernaut that is Channel 9′s Eyewitness News showed no signs of weakness. WFTV’s newscasts won in all time periods — morning, noon, evening and night.

According to results in the Orlando Sentinel, WFTV’s 6 p.m. newscast had more viewers (128,500 homes) than the combined audiences of WESH 2 News (68,300), WKMG’s Local 6 News (27,400) and WOFL’s Fox 35 News (23,900). The results were the same in the 25-to-54 demo: WFTV (40,100), WESH (15,700), WKMG (11,300) and WOFL (10,800).

Despite CBS’ popular prime-time lineup on WKMG finishing No. 1. locally, WFTV’s 11 p.m. news was tops — pulling 42,200 homes in the demo compared with 27,900 for WKMG, 21,200 for WESH and 15,500 for WOFL.

The only dent in WFTV’s armor? It’s 10 p.m. newscast on sister station WRDQ-TV 27 finished behind WOFL’s Fox 35 News at 10. Those 10 p.m. demo numbers: Fox 35 (27,000), WRDQ (16,500) and WESH’s news on WKCF (8,700).

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Posted in Orlando TV, WESH-2, WFTV-9, WKCF-18, WKMG-6, WOFL-35, WRDQ-27

Tags: Ratings WESH-2 WFTV-9 WKCF-18 WKMG-6 WOFL-35 WRDQ-27

WFTV’s Eyewitness News tops April’s ratings race

April 29th, 2010

April’s ratings are over. The May sweeps have begun. And Orlando TV stations are searching (and researching) for viewers.

First, back to April. WFTV-Channel 9′s Eyewitness News was once again the king of the hill in the morning, at noon, in the evening and at night. WESH 2 News was No. 2 most of the time. WKMG-Local 6 and WOFL-Fox 35 battled it out at the bottom in most news time periods.

The Orlando Sentinel reports that in the advertiser-coveted 25-54 age group, WFTV was tops at 11 p.m. Monday-Friday with 39,400 viewers. WKMG’s 26,000 edged out WESH with 25,500, and WOFL was the choice of 14,400. WESH and WKMG swapped positions in the Monday-Sunday tally.

For more on the April ratings, click here.

Meanwhile, a tipster reports that one O-Town station is apparently conducting telephone research, focusing a lot on their morning show competition. In addition to asking about viewer tastes when it comes to news, researchers wanted participants to rate all of the morning talent on Channels 2, 6 and 9. Interesting.

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Posted in Orlando TV, WESH-2, WFTV-9, WKMG-6, WOFL-35

Tags: Ratings

Without American Idol, Fox 35 falls behind WRDQ

September 7th, 2009

WRDQ beats WOFL at 10 -- but the gap was not as large as this WRDQ graphic would make it appear on first glance

Catching up on some Orlando TV News after taking a short blogging break…

Yes, it’s really true. For the first time since its launch in 2002, WRDQ’s 10 p.m. newscast knocked off the No. 1 early-late news in town: Fox 35 News at 10. According to a WRDQ news release, Eyewitness News at Ten won the time period with adults 25-54 Monday through Friday in the August ratings period. TV27 delivered 1,113 more adults than Fox 35, despite having a lower-rated lead-in. TV27 grew 136 percent off its Oprah rerun lead-in while WOFL lost 33 percent of its lead-in audience. “The tremendous growth Eyewitness News at Ten has shown in August is a testament to TV27′s dedication to provide viewers with a quality fast-paced newscast,” said WFTV/WRDQ GM Shawn Bartelt. “I’m excited to see this trend continue for our Eyewitness News brand.” …

And after being dethroned in July as the morning news king by WESH, WFTV was back on top in August. From 5-7 a.m., Channel 9′s Eyewitness News Daybreak pulled in 20,538 adults 25-45. WESH 2′s Sunrise was No. 2 with 14,440, followed closely by Local 6′s Morning News with 14,180 and Fox 35 Morning News with 12,250. …

WFTV won all the news time periods in August, including the iconic 6 p.m. time period where it had 49,042 adults 25-54, followed by WESH (29,152), WKMG (14,665) and WOFL (11,775) …

A new Twitter site is posting Orlando TV ratings daily.OrlandoRatings has the scoop. The numbers look legit, but analyze at your own risk.

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Posted in Orlando TV, WESH-2, WFTV-9, WKMG-6, WOFL-35

Tags: Ratings Shawn Bartelt WESH-2 WFTV-9 WKMG-6 WOFL-35 WRDQ-27

Local 6 News finishes July in 4th place

July 31st, 2009

ttt-sweeps Orlando Sentinel TV Guy Hal Boedeker has more on the July ratings races in O-Town TV, including WKMG’s fourth-place showing in the evening in the 25-54 demo.

“We were No. 4 before we made the changes,” WKMG General Manager Skip Valet told Boedeker. “I think I’m better serving the audience. We’re in the summertime, and everyone is down a little bit. I’m focused on how competitive we are in the morning and at 11 p.m.”

More July ratings numbers after the jump …

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Posted in Orlando TV, WESH-2, WFTV-9, WKCF-18, WKMG-6, WOFL-35

Tags: Ratings WESH-2 WFTV-9 WKMG-6 WOFL-35

WESH moves ahead of WFTV in the morning

July 31st, 2009

wesh2newshd For the first time in five years, WESH 2 Sunrise at 6 a.m. finished July ahead of WFTV’s Eyewitness News Daybreak in the adults 25-54 demo, WESH reports.

The station also notes that it is closing in on WFTV’s top-rated Eyewitness News in the evening — trailing now by 9,600 adults in the demo.

In the morning race, WESH’s audience is up 34 percent from last July. In the early evening — and without competition from WKMG from 5-6 — WESH 2 is up 58 percent. In late news — despite being saddled with NBC’s prime time as a lead-in — WESH is up 27 percent.