Skip to content
Roger Simmons Roger Simmons

Birds, Words, Pics + TV

  • Home
  • All Posts
    • Orlando Wetlands
    • Merritt Island National Wildlife Refuge
    • Lake Apopka Wildlife Drive
    • Joe Overstreet Road
    • UCF Arboretum
    • Fort DeSoto Park
  • My Bird Catalog
    • All Birds Catalog
    • American Flamingos
    • Bald Eagles
    • Barred Owls
    • Belted Kingfishers
    • Black-and-White Warblers
    • Eastern Bluebirds
    • Florida Scrub-Jays
    • Green Herons
    • Little Blue Herons
    • Northern Parulas
    • Ospreys
    • Reddish Egrets
    • Red-Shouldered Hawks
    • Roseate Spoonbills
    • Sandhill Cranes
    • Whooping Crane
  • Orlando TV News/History
    • Orlando TV Schedules
    • Florida TV History
  • About this Site
Roger Simmons
Roger Simmons

Birds, Words, Pics + TV

Is it the right time for Local 6’s 7 p.m. news?

Roger Simmons, December 9, 2010

While RogerSimmons.com was offline with technical difficulties last week, WKMG-Local 6 announced its new 7 p.m. newscast. And I have a couple of observations about that.

A 1981 newspaper ad for NewsCenter 2, with Mary Ollie Newman and John Andreucci, touting its 7 p.m. newscast.

First, the news: Channel 6 will ditch it’s hourlong news from 6-7 p.m. starting Jan. 3. Instead, it will offer a half hour at 6 p.m., followed by the CBS Evening News with Katie Couric at 6:30, then another half hour of news at 7 p.m. “A newscast can be successful at 7 p.m.,” Local 6 GM Skip Valet told Sentinel TV Guy Hal Boedeker. “We’ve seen a lot of growth in the 6 p.m. newscast in the last two months.”

Well, not so fast. Local 6 has been dwelling in the ratings cellar for awhile. Its idea of doing local news at 6:30 p.m. while the others did national news (or aired TMZ), was a novel idea — until WFTV started up its own 6:30 p.m. local newscast on sister station WRDQ-Channel 27 and started beating WKMG. So, to me, Local 6 is looking to move to another time period where it can try to have the local news audience to itself.

But if Orlando TV history is any guide, this move is doomed.  Back in 1981, WESH was the only station in town doing 60 minutes of news in the evening — airing NewsCenter 2 from 5:30 to 6:30 p.m. It had been doing so for years. But in a move that still seems baffling, it decided to change and do a half hour at 6 p.m. and another half at 7 p.m., sandwiching NBC Nightly News. (Sound familiar?)  “The Right News at the Right Time,” was how Channel 2 marketed the move. Wrong! WFTV was all too eager to expand into the 5:30 timeslot left vacant by WESH. WFTV’s 5:30 news has continued ever since, while  Channel 2’s little-watched “NewsCenter at 7” was quickly forgotten.

The second 7 p.m. newscast in Orlando was even more short-lived than WESH’s. It was a WFTV-produced newscast on WRDQ-Channel 27 during the early days of the Iraq War in 2003. The war went on for years but the newscast lasted for just days.

Have times changed enough that Orlando viewers want local news at 7 p.m.? Personally, I doubt it.

Share on Social Media
x facebook reddit email
Newspapers ads for TV stations Orlando TV WESH-2 WFTV-9 WKMG-6

Post navigation

Previous post
Next post

Related Posts

Orlando TV ratings — a look at the numbers

November 29, 2007

The November sweeps brought us original episodes of our favorite shows, but the ratings results for the O-Town news looked more like another rerun. Based on information provided in news releases by WFTV and WESH, Channel 9 once again dominated the local news scene in a ratings period that saw…

Read More

NBC Turns to Orlando Sentinel for Help

February 14, 2006

Colleague David Whitley, sports columnist for the Orlando Sentinel and quite literally the funniest man on the planet, was the subject of a report on NBC Nightly News on Monday night. Whitley wrote a column last week trying to figure out why NBC was referring to Turin, Italy as Torino,…

Read More
Orlando TV

Florida has 106 TV stations now after FCC originally approved 58

July 10, 2017

Florida has 106 full-power television stations today, and many more channels when you consider their digital offerings. It’s a far cry from what the FCC envisioned for the Sunshine State in the early days of television.

Read More

Latest Posts

  • Florida Snail Kites evolve so they can survive
  • Revisiting Mendenhall Glacier a decade later
  • Cruising through Endicott Arm fjord to Dawes Glacier
  • Fun to find new birds to add to my life list
  • Visiting Lake Marian and its birds for first time

Top Locations

Orlando Wetlands

Posts about visits to Orlando Wetlands


UCF Arboretum

Posts about visits to UCF Arboretum


Merritt Island

Posts about visits to Merritt Island National Wildlife Refuge


Lake Apopka

Posts about visits to Lake Apopka Wildlife Drive


Fort DeSoto

Posts about visits to Fort DeSoto Park


Galleries

Roger's Favorites

An ever-changing collection of my favorite pictures


American Flamingos

Photos of American Flamingos in Indian River


Belted Kingfishers

Photos of Belted Kingfishers across Central Florida.


Oystercatchers

Pictures of American Oystercatchers at Fort DeSoto Park


Spoonbills

Pictures of Roseate Spoonbills in Central Florida


Whooping Crane

Pictures of one of the last Whooping Cranes in Florida


MORE GALLERIES


Topics

American Flamingo American Kestrel Anhinga Bald Eagles Barn Swallow Barred Owl Belted Kingfisher Black-and-White Warbler Black-Crowned Night-Heron Caspian Tern Common Gallinule Common Yellowthroat Digital TV Eastern Bluebird Great Blue Heron Great Egret Green Heron Limpkin Little Blue Heron Northern Cardinal Northern Parula Orlando Wetlands Park Osprey Palm Warbler Prairie Warbler Purple Gallinule Red-bellied Woodpecker Red-shouldered Hawk Red-Winged Blackbird Reddish Egret Roseate Spoonbills Sandhill Crane Savannah Sparrow Snowy Egret Tricolored Heron Tufted Titmouse WESH-2 WFTV-9 White Ibis WKCF-18 WKMG-6 WMFE-24 WOFL-35 Wood Stork WRDQ-27

©2025 Roger Simmons | All Rights Reserved