Want more morning news? This week WESH began a six-week experiment simulcasting the 6-7 a.m. hour of its Sunrise newscast on CW18 — leading into the two-hour block of local news it airs on WKCF.
According to a WESH news release, “The goal of the simulcast is to expand the reach of WESH-TV’s morning news while strengthening the lead-in to WKCF-TV’s morning news block.” Said WESH/WKCF GM Bill Bauman: “This is a great opportunity to use the power of both stations to build our morning news audience. If the simulcast experiment is successful, we’ll consider expanding it or making a permanent programming change.”
In the Novemeber sweeps, the WFTV-produced Eyewitness News This Morning on WRDQ-Channel 27 jumped past WESH 2 News on CW18. One reason could be that WRDQ started airing The Daily Buzz from 6-7 a.m. as a lead-in to its news.
The irony is that WESH booted The Daily Buzz from its 6-9 a.m. slot on WKCF to make way for its local news show.
