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Roger Simmons
Roger Simmons

Birds, Words, Pics + TV

WFTV-Channel 9 sweeps July sweeps

Roger Simmons, August 5, 2007

There are a lot of re-runs in the summer … and also in the O-Town ratings competition. WFTV-Channel 9’s Eyewitness News was again the top choice for Central Floridians. WFTV was No. 1 from 5-7 a.m., from 5-6:30 p.m. and at 11 p.m., according to the Orlando Sentinel’s TV Guy.

In the 6 p.m. competition, WFTV had 141,000 homes to 61,00o for WKMG-Local 6 News and 57,000 for WESH 2 News.
At 11 p.m., Eyewitness News wast No. 1 with 98,000 homes followed by Local 6 at 76,000 and WESH at 64,000. The Sentinel’s TV Guy says in that late-night timeslot, WKMG was down 11,000 from a year ago, WESH was up by 28,000 and WFTV was up by 4,000.

 

WESH was up across the board, actually. In a press release, Channel 2 said it was the only local broadcast station to see growth in all weekday newscasts. “We saw significant growth in both households and adult viewers in May, and it’s gratifying to see it continuing in July. It’s clear we are building some solid momentum,” said station President and General Manager Bill Bauman. High points for WESH: up 96 percent at 4 p.m. from a year ago, up 27 percent at 5 p.m., up 16 percent at 5:30, up 10 percent at 6 p.m. and up 13 percent at 11 p.m.

 

WESH was also eager to point out that its morning news on sister station WKCF-CW 18 from 7 to 9 a.m. is drawing 13 percent more viewers than The Daily Buzz did in the timeslot a year ago. Of course, now the Buzz is over on WRDQ-Channel 27, but it appears before and after WFTV’s morning news its sister station.

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