After picking up the pieces from the failed WB and UPN networks, the CW is still trying to find its identity — and its viewers.
But Orlando’s WKCF-CW 18 has emerged as one of the netlet’s strongest affiliates. "The initial ratings were soft, we think, because of a lot of confusion surrounding the launch of The CW," station GM Bill Bauman told the Orlando Sentinel. "But we have seen growth every week."
Bauman, who also manages WESH, praised the CW management team, too. "We’ve had many conversations with the people running The CW, and they appear to me to be the most affiliate-friendly network ever," he said.