Bob Baxa, Greg Warmoth involved in changes at WFTV-Channel 9

There are some changes in roles taking place at market-leader WFTV-Channel 9.

First, longtime morning traffic guy Bob Baxa is no longer reporting for the station. He’s been replaced by Racquel Asa. “He did a good job for us. I was very happy with Bob’s performance,” WFTV news director Bob Jordan told Sentinel TV Guy Hal Boedeker. “He had been here the better part of 10 years. We wanted to do something different.” Baxa wasn’t actually a WFTV employee; he worked for traffic-data provider Metro Networks. Asa, who comes to Orlando from WSYR-ABC 9 in Syracuse, N.Y., is a WFTV employee and will also report for later newscasts, too.

Meanwhile, Eyewitness News Daybreak anchor Greg Warmoth is getting some additional duties at WFTV. He’s been tapped as the interim moderator of Channel 9′s public affairs show, Central Florida Spotlight. He replaces Craig Patrick. “Craig has family in Tampa. His old station, WTVT, offered him a job to come back. It was a family motivated decision,”  WFTV General Manager Shawn Bartelt told the Orlando Sentinel. “He’s a great guy, and we were lucky to have him when we did.”

WFTV’s Daralene Jones grills Magic’s Bob Vander Weide over fake report

Bob Vander Weide and Daralene JonesIt was a bit bizarre and a little awkward during the Orlando Magic’s news conference on Wednesday as Bob Vander Weide announced his retirement as the team’s CEO. His sudden departure has rumors flying on the Internet — but it’s facts we’re after.

Unfortunately, WFTV-Channel 9 news reporter Daralene Jones aggressively questioned Vander Weide about his decision — and quoted a made-up conversation between the Magic exec and Dwight Howard, created by writer Barry Petchesky at Deadspin.com.

“Did you drunk-dial Dwight Howard?” Jones asked. She then interrupted Vander Weide during his answer to ask again, “You called him, but you weren’t drunk?” Vander Weide said he had two or three glasses of wine over a three-hour period but wasn’t drunk.

Jones then quoted from the Deadspin.com post, asking, “Do you recall saying ‘Me and Otis and Stan [Van Gundy], we don’t want you to go anywhere. We suck without you. Everyone knows. We’ve got nothing else. Orlando is a terrible place, and we’ve got the Amway thing, but who the ["f"] cares?’ Do you recall saying any of that?”

Vander Weide said he wouldn’t discuss any conversation he had with Howard.

Jones persisted. “The people of Orlando spent a lot of money on this venue and they would probably want to know if you are out there trashing the city.” Vander Weide said he’s not doing that, he loves Orlando and he will keep a home here.

(Watch raw video of the the exchange for yourself — it starts around the 22:05 mark)

After the odd episode was chronicled by George Diaz of the Orlando Sentinel and blogger Evan Dunlap on Orlando Pinstriped Post, Petchesky responded on Deadspin.com …

So I wrote an imaginary voicemail message from Vander Weide to Howard. I filled it with the “I love you man’s” and exaggerated emotions common to every late-night drunk call ever, and threw in some shots at Orlando and the Magic. … At no point did I write that this was fake, but I also never claimed it was an actual conversation. If you have to make clear that something [is] satire, you’ve failed. Conversely, if people are fooled into thinking it’s real, it doesn’t necessarily mean you’ve succeeded. Plenty of people were fooled, both on Twitter and in the comments of my post. And apparently Daralene Jones and Alyssa Newcomb of ABC News, who also ran with the “report” that Vander Weide told Howard the Magic would “suck” without him.

There are so many “major fails” involved in this episode, it’s hard to keep track of all of them. But I think you can figure that out on your own.

‘Casey Anthony trial’ is top searched news term of 2011

To even the most casual Orlando TV news watcher, this will come as no surprise: Search engine Bing on Tuesday listed the top searches for 2011 — and Orlando’s own Casey Anthony topped the list as the most searched news term.

The Casey Anthony-Caylee Anthony saga played out over several years on Orlando TV news, culminating this summer with the jury verdict that found the mother not guilty of her young daughter’s death. As you recall, Orlando stations saw huge viewership surges with their extended coverage during the trial, with all the area stations eventually breaking down and carrying it gavel-to-gavel each day. WKMG even started bumping CBS primetime shows to air trial specials.

Even today, if you do a search on “Casey Anthony trial” on Google, WFTV.com still ranks high — just behind market web leader OrlandoSentinel.com.

By the way, behind “Casey Anthony trial” as the top news search team of 2011 was   “Osama Bin Laden death” at No. 2 followed by “Hurricane Irene” at No. 3. Incredible.

 

WKMG’s Ping gets Urban Meyer story right; 6 raises money for homeless

Several Orlando TV news items for you …

“Ping” was right. And, yes, that’s news. As WKMG sports anchor David Pingalore first reported Tuesday, former Florida Gators coach Urban Meyer accepted the head coaching job at The Ohio State University on Monday. While Ping said Meyer agreed to a 7-year, $40-million contract, USA Today says. “Meyer agreed to a six-year contract worth $4 million annually with retention bonuses for 2014, 2016 and 2018.”  Local 6 was crowing about Ping’s scoop on Monday. Still waiting for this Ping scoop to happen. …

Following a 60 Minutes report on Sunday about homeless children in Central Florida, WKMG held a telethon on Monday. The station raised more than $19,000 and had additional offers of food and clothing. Nice job, Local 6. Read the full story here

WKMG and WFTV weren’t able to agree on who won the demo crown for most viewers at 11 p.m. during the November sweeps — until now. Sentinel TV Guy Hal Boedeker reported Monday that in the fight for viewers in the 25-to-54 age group, Channel 9′s Eyewitness News averaged 29,000 viewers and WKMG’s Local 6 News had 28,300 — a difference of just 700 viewers. WFTV easily won in the household count in all newscasts. More November ratings results here. …

Former WKMG reporter Tarik Minor, now at WJXT-Channel 4 in Jacksonville, and wife Melanie Lawson are expecting a baby. Why is this news? Lawson, a morning anchor at the Jacksonville station, announced their happy news during a newscast on Friday. Click here for the video. …

An eagle-eyed Orlando TV news viewer sent us an email noting that WKMG did its Saturday night newscast “at a table in the newsroom.” Not sure what was up, but the Sixers were back at their regular anchor desk on Sunday night.

Former Channel 9 reporter Leland Vittert in hot water with Fox News

A lot of Orlando TV news folks move on to bigger and better gigs after O-Town. Some end up making some news themselves.

That appears to be the case with former WFTV-Channel 9 reporter Leland Vittert. NewsBlues.com reports that Vittert — who was hired last year to cover the Middle East for Fox News Channel – may be in a bit of trouble.

According to NewsBlues, “A crew from CNN reportedly saw him in the middle of a high-stakes card game in Tel Aviv, using Fox’s expense money as a gambling bankroll, and squealled on him.”

NewsBlues also says that sources told the site that Vittert has been suspended and is now back in the U.S. Vittert reportedly said he was using the money as pretend currency and no actual money was exchanged. Stay tuned.

With November sweeps near end, what does Bob Jordan think?

Bob Jordan (courtesy OrlandoSentinel.com)

As the November sweeps wind up, TVSpy.com asked a number of news directors around the country to talk about the quarterly sweeps period — and what are “successful” sweeps stories they plan and execute coverage during the important ratings period. One of those polled was WFTV veteran news director Bob Jordan. His answer, below, is that a successful station needs to act like it’s in a sweeps period all the time …

If the definition of a “sweeps story that works” is one that increases ratings, I would argue that most sweeps stories produced by local television stations do not work. They don’t move the needle.

I analyze ratings every day. Here’s what drives them: consistent execution of superior local news coverage. A strong lead-in is highly desirable (almost every station that ran “Oprah” as a news lead-in enjoyed a #1 newscast in the time period that followed) and trumps stunting.

It’s true that severe weather and breaking news spike ratings, but you can’t schedule either to happen during a ratings period.  A well-executed, highly promoted investigative piece can spike ratings, but few of them actually do.

In today’s media environment, a winning station has to produce compelling content every day. At WFTV, we run a modified “sweeps drill” 12 months a year and simply ramp it up during rating periods. We choose stories that reinforce our brand.

Producing so-so content 9 months out of the year and then trotting out special content for the other 3 is not a winning strategy.