If you’re an early, early bird, don’t expect anytime soon to turn on your TV at 4:30 a.m. and find news on market leader WFTV-Channel 9. “It’s not something I’m doing this fall,” WFTV General Manager Shawn Bartelttold Orlando Sentinel TV Guy Hal Boedeker. “Traffic is worse in other places. People have to get up earlier. If I see a demand, we’ll meet that demand. I’m not seeing it.” …
Elsewhere, former Fox 35 morning meteorologist Doug Kammerer continues his industry climb. The newly installed chief meteorologist at NBC O&O WRC-Channel 4 in Washington, D.C., sat down for a Q&A piece with The Washington Post. I think we now know why Doug isn’t in the Sunshine State anymore. When asked, “What do you most look forward to covering weather in D.C., ” Kammerer said, “I look forward to covering the winters here. I love the winters in this area. Last winter was simply amazing as we saw storm after storm. I doubt we will ever see another winter like that one, but just give me one big storm a year and I will be happy. I love to forecast snow totals and I pride myself on getting them right.”
Catching up on some Orlando TV News after taking a short blogging break…
Yes, it’s really true. For the first time since its launch in 2002, WRDQ’s 10 p.m. newscast knocked off the No. 1 early-late news in town: Fox 35 News at 10. According to a WRDQ news release, Eyewitness News at Ten won the time period with adults 25-54 Monday through Friday in the August ratings period. TV27 delivered 1,113 more adults than Fox 35, despite having a lower-rated lead-in. TV27 grew 136 percent off its Oprah rerun lead-in while WOFL lost 33 percent of its lead-in audience. “The tremendous growth Eyewitness News at Ten has shown in August is a testament to TV27’s dedication to provide viewers with a quality fast-paced newscast,” said WFTV/WRDQ GM Shawn Bartelt. “I’m excited to see this trend continue for our Eyewitness News brand.” …
And after being dethroned in July as the morning news king by WESH, WFTV was back on top in August. From 5-7 a.m., Channel 9’s Eyewitness News Daybreak pulled in 20,538 adults 25-45. WESH 2’s Sunrise was No. 2 with 14,440, followed closely by Local 6’s Morning News with 14,180 and Fox 35 Morning News with 12,250. …
WFTV won all the news time periods in August, including the iconic 6 p.m. time period where it had 49,042 adults 25-54, followed by WESH (29,152), WKMG (14,665) and WOFL (11,775) …
Reports of swine flu in Orlando are raising the temperatures of some folks running the local news stations.
On Tuesday, WFTV-Channel 9 reported that there was a confirmed case of swine flu in Orlando. The report turned out to be false. WFTV blamed the error on an email it received from a doctor at Florida Hospital; WESH-Channel 2 blamed WFTV News Director Bob Jordan.
“Hospital Denies Report of Swine Flu in Orlando” was the headline on WESH.com. The report detailed a news conference at Florida Hospital about the incident. Channel 2 reported: “The news conference was held in response to a media report that a tourist from Mexico who was at the Disney attractions had swine flu. The report, first posted on the WFTV news director’s Twitter account at 10:35 a.m., quoted an e-mail sent by Florida Hospital’s chief medical officer Dr. Loran Hauck.”
Could WESH be about to end WFTV’s 30-year reign as the king of TV news in Orlando?
New Nielsen “people meters” data show — and parties at both stations acknowledge — a tight, two-station race between WFTV and WESH for the title of Central Florida’s news leader.
According to Sentinel TV Guy Hal Boedeker, WFTV averaged 48,000 viewers to WESH’s 46,400 at 6 p.m. in the news-coveted 25-to-54 age group. For the demo at 11, WFTV had 43,200 to WESH’s 37,500.
Here’s the amazing part: Among viewers ages 18-to-49, WESH is the No. 1 station at 5, 5:30 and 6 p.m. — 30,000 viewers for WESH to 29,000 for WFTV.
“It’s a two-station race,” WFTV GM Shawn Bartelt told the Sentinel.
WESH GM Jim Carter agreed: “Based on the ratings I see, it’s a two-station race, and closer than it’s been in a long time. We were No. 2 at 11, just slightly behind WFTV. The rest of the time periods, we’re right there with them. The horse heads are next to one other. They’re neck and neck.”
WFTV still leads in the overall household ratings — 128,800 homes to WESH’s 100,100 at 6 p.m. But the demo results are a bit startling and perhaps indicate a shift in Central Florida’s viewing habits.
WESH-TV today announced continued growth and momentum in key time periods from May ’07. In early morning, WESH 2 News Sunrise (6 – 7 a.m.) maintains its strong No. 2 position and Today (7 â€“ 9 a.m.) continues to grow in popularity with Central Florida viewers, increasing its audience by 11,000 households. In addition to mornings, the growth continues in early evening news, where WESH 2 News at 5 and WESH 2 News at 6 with Wendy Chioji both saw greater ratings increases from May than any other early evening newscasts in Central Florida.
The quote: “In May we saw significant growth for WESH 2 News over the previous year. It’s now very gratifying to see that viewers are continuing that vote of confidence and helping us build on that momentum.” — VP and Station Manager Bob Fein.Continue reading Orlando TV ratings — what the stations say→
The Daily Buzz is moving to a new home — and a new station.
WRDQ announced Friday that the Buzz is moving to TV 27 from WKCF-CW 18 starting May 28. According to the press release, "TV27 is taking The Daily Buzz back to the roots of where the show previously aired, and enjoyed its largest audience, at 6 a.m. Monday through Friday leading into Eyewitness News This Morning. A second hour will be tape-delayed and presented at 10:30 a.m."
The Buzz has been sort of a red-headed stepchild at CW18 after the station was acquired by WESH parent Hearst-Argyle. WESH expanded its morning news to CW18, bumping the Buzz to 9 a.m.-noon and running the show on a three-hour delay.
"The Daily Buzz has created a distinct brand that fills a void in the morning. It’s the perfect lead in to Eyewitness News This Morning, which will continue to air from 7-8:30 a.m.," said Shawn Bartelt, General Manager for WFTV/ WRDQ. "We recognize that there has been a longing in the community for The Daily Buzz to return to its original time period, and we are excited to give the audience what they are looking for."
As we reported earlier, The Buzz is currently broadcasting from the Disney-MGM Studios until its new broadcast facility at Full Sail is completed.