Who has the most accurate weather forecast in Orlando? WESH says it does and that it has the certification to prove it. Top-rated WFTV says that’s baloney.
WESH recently dropped its WeatherPlus branding for its newscasts and started using WeatheRate’s seal for Orlando’s most accurate weather forecast. But what, you may ask, is WeatheRate? According to a news release on its Web site, “Using a business model similar to J.D. Power and Associates, WeatheRate conducts independent research at their own expense. At the end of each WeatheRating period, the company offers its seal of approval only to the most accurate station in each television market.”
It does this for a fee, of course. In a March 2005 posting on NewsBlues.com, Cincinnatti’s WCPO-ABC 9 was reportedly paying $1,000 a month to carry WeatheRate’s seal on its forecasts.
WeatheRate says its accuracy rating is based on verifying “high and low temperatures, sky cover, precipitation, snow accumulation, wind and fog. Accuracy in forecasting severe weather and timing of precipitation also comes into play.”