So, face it. Those of us in the media sometimes are accused of being “homers” — cheering for the home team rather than being objective. And, granted, sometimes we are homers.
But I can’t recall anyone EVER in Orlando TV news going as far as the anchor team at Cleveland’s top-rated WEWS-ABC 5 did on Friday night — when LeBron James hit a game-winning 3-pointer against the Orlando Magic. Watch the clip below and judge for yourself. You’ll see bedlam break out on the set at the 40-second mark of the video when sports guy Terry Brooksjumps out of his seat screaming, “CAVS WIN! CAVS WIN!”
So, are Cleveland anchors more passionate about their team than Orlando’s anchors are about the Magic, are or Orlando’s anchors more professional than Cleveland’s? Just askin’.
A visitor to the Web site spotted this the other day on WFTV-Channel 9, from an episode of Family Feud.
The category for the two teams to guess: Name a Famous Roger. Sure, there’s Roger Moore (the filmmaker — or is it the Orlando Sentinel movie critic? – take your pick). And baseball’s Roger Clemens, and even Disney’s Roger Rabbit.
You’ll have to watch until the end of the short clip to see why I’m equally happy and humbled:
“Dr Phil is doing better than ever here at 7,” Maldonado wrote in an e-mail back then. “We were the first major market station to put Dr Phil in the evening, and now others are following our lead. Our news is doing just fine, we are No. 2 in those time periods, and looking to keep moving up.”
“But,” he added, “it’s good to know that there’s a strategy out there in case this town runs out of news.”
Well, I think we have plenty of news — just not as many people watching it.
Also of note: The news schedule that WKMG is starting today — hour of news from 6-7 followed by CBS Evening News — was employed here in the Sunshine State back in the 1980s when WTVT-Fox 13 was still a CBS affiliate. It ran “Pulse 13 News” as an hourlong block leading into CBS’ news at 7 p.m. As they say, the more things change …
Breaking Radio News:OrlandoSentinel.com is reporting that Shannon Burke of Real Radio 104.1 is in jail today, accused of firing a gun — the bullet from which injured his family’s dog and grazed his wife in the head. Burke, 43, is facing charges of aggravated battery with a deadly weapon and animal cruelty. Burke used to have a regular segment on the Orlando-based morning show, The Daily Buzz, on WRDQ-Ch. 27.
Here’s a video WKMG produced for advertisers and others — trying to put a positive spin on Local 6′s decision to abandon news at 4, 5 and 5:30 p.m. starting Monday. Take a look here: (oops — video removed at request of Local 6)
Hit hard by the sagging revenue and sagging ratings, the CBS affiliate reportedly laid off 20 staffers and canceled its 4, 5 and 5:30 newscasts. Starting Monday, WKMG will air Dr. Phil from 5 to 6 p.m. and an hourlong newscast from 6 to 7 p.m. The CBS Evening News with Katie Couric moves to 7 p.m. from 6:30.
If this lineup sounds familiar to TV observers, that’s because it’s the forumla used at Post-Newsweek sister station WPLG-ABC 10 in Miami and at Gannett’s WTSP-CBS 10 in Tampa. Both stations moved Dr. Phil to 5 p.m. to compete against rivals’ local newscasts, and both saw bumps in ratings for their 6 p.m. newscasts — a feat Local 6 hopes to repeat. But it may not be so easy.