More Sweeps Analysis

Our Sponsors

 Breaking down more sweeps numbers, from Friday’s Orlando Sentinel.
>> WOFL’s 10 p.m. newscast is up 17 percent from a year ago. From Monday-Sunday, Fox 35 News has 52,200 households and WRDQ’s Action News has 36,000.

>> Showing how much the network lead-in helps or hurts, WFTV (ABC) is up 28 percent at 11 p.m., and WESH (NBC) is down 15 percent. WKMG, home of top-rated CBS, was off a surprising 10 percent at 11 p.m.

>> WESH, which replaced Claire Metz and Marc Middleton on its 2 News Sunrise show, was down 26 percent from a year ago at 6 a.m. Still, that’s an improvement. "We were down more than this in September and October," WESH GM Bill Bauman told the Sentinel. "We’re coming back from it." WKMG, still third at 6 a.m., was up 28 percent.

>> Morning numbers are up, up, up at Fox 35. WOFL is a close fourth at 6 a.m., up 74 percent in homes from 2004. At 5 a.m., where it launched another hour of news this year, it’s up 233 percent from the same time a year ago.

>> WKMG’s 4 p.m. newscast, started in January, is up 43 percent from last Novermber when the station aired Inside Edition.

>> The Spanish-language competition has WVEN-Univision 26 with 16,500 homes at 6 p.m. and WVEN-Telemundo 40 at 6,500. WVEN draws 14,800 for its 11 p.m. show

About Roger Simmons 549 Articles
Roger Simmons has been blogging about Orlando television since 2001. You can email him at