Local 6 News finishes July in 4th place

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ttt-sweepsOrlando Sentinel TV Guy Hal Boedeker has more on the July ratings races in O-Town TV, including WKMG’s fourth-place showing in the evening in the 25-54 demo.

“We were No. 4 before we made the changes,” WKMG General Manager Skip Valet told Boedeker. “I think I’m better serving the audience. We’re in the summertime, and everyone is down a little bit. I’m focused on how competitive we are in the morning and at 11 p.m.”

More July ratings numbers after the jump …

As you likely know, WKMG dropped its 4, 5 and 5:30 p.m. newscasts in May, and it expanded its 6 p.m. show to an hour. The July ratings show that WKMG ran fourth in the 25-54 demo in the evening —  35,500 viewers for WFTV, 26,000 for WESH, almost 14,000 for WOFL and nearly 12,000 for WKMG.

Read Hal’s full story here.

About Roger Simmons 549 Articles
Roger Simmons has been blogging about Orlando television since 2001. You can email him at roger@rogersimmons.com