WFTV and WRDQ General Manager Bill Hoffman is leaving Orlando to become GM at Cox-owned flagship WSB in Atlanta. It was under Hoffman’s tenure that stability returned to WFTV, including the re-hiring of news director Bob Jordan and the return of Eyewitness News to ratings dominance across the board.
Hoffman will replace retiring WSB GM Greg Stone, who has been with Cox for 43 years. WSB has consistently been named as one of the top-rated ABC affiliates in the country in terms of local news audience
Hoffman joined Cox in 1979 as an account representative at TeleRep. He left in 1983 to become national sales manager at Cox-owned WPXI-TV in Pittsburgh and then left the company to serve as local and national sales manager of WCCO-TV in Minneapolis, Minn. from 1984-1990. He returned to Cox in July 1990 as office manager at TeleRep and held his position there until 1995 when he moved to WSB-TV as local sales manager.
In 1997, Hoffman transferred to WFTV in Orlando as general sales manager and was promoted to director of sales in 2000 and then vice president and general manager in 2002.