WFTV, Sentinel expand partnership

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WFTV-Channel 9 and the Orlando Sentinel have expanded their weather partnership.

Channel 9 is now providing video of its forecasts several times a day for OrlandoSentinel.com. The two O-Town media entities have been weather partners for several years, teaming up on an annual hurricane guide and participating with a daily weather page in the Sentinel.

This new video venture is an unusual partnership in that WFTV and OrlandoSentinel.com are competitors on the Web. But both sides benefit, with OrlandoSentinel.com getting the latest weather information from meteorologists at the area’s top-rated station, and WFTV’s weather staff getting that much more exposure though another media outlet.

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Roger Simmons has been blogging about Orlando television since 2001. You can email him at roger@rogersimmons.com