Orlando TV ratings — what the stations say

From WESH-Channel 2 press release ….The spin:

 

WESH-TV today announced continued growth and momentum in key time periods from May ’07. In early morning, WESH 2 News Sunrise (6 – 7 a.m.) maintains its strong No. 2 position and Today (7 – 9 a.m.) continues to grow in popularity with Central Florida viewers, increasing its audience by 11,000 households. In addition to mornings, the growth continues in early evening news, where WESH 2 News at 5 and WESH 2 News at 6 with Wendy Chioji both saw greater ratings increases from May than any other early evening newscasts in Central Florida.

The quote: “In May we saw significant growth for WESH 2 News over the previous year. It’s now very gratifying to see that viewers are continuing that vote of confidence and helping us build on that momentum.” — VP and Station Manager Bob Fein. Continue reading

Orlando TV ratings — another WFTV domination

The November ratings for Orlando showed another dominating performance by WFTV’s Eyewitness News. By my count, WFTV has now been the No. 1 newscast at 6 p.m. for 29 years. And the Channel 9 juggernaut seems to be getting even stronger.

According to WFTV, from 5 to 6:30 p.m., more than 50 percent of the homes watching news in Central Florida are turned to Channel 9. Its lead over No. 2 Local 6 is more than 78,000 households at 5 p.m. — and the lead grows to 94,914 more households at 6 p.m.

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Orlando TV ratings — a look at the numbers

The November sweeps brought us original episodes of our favorite shows, but the ratings results for the O-Town news looked more like another rerun.

Based on information provided in news releases by WFTV and WESH, Channel 9 once again dominated the local news scene in a ratings period that saw most everyone dropping a bit from a year ago. Here’s how the stations rank in the news time periods:

5 a.m. – WFTV-Ch. 9, WKMG-Ch. 6, WESH-Ch. 2 and WOFL-Ch. 35. Local 6 displaces WESH 2 News at No. 2, but everyone was down in share

O-Town anchor gets digital for Web site

Some quick hits to start the week …

As WESH prepares to go HD, one of its anchors has already been digitized. Wendy Chioji is the surprise tour guide for the Florida High Tech Corridor Web site. As you poke around the site, you can always call Wendy back to help you when you have a question. Maybe they should do the news that way? …

From an O-Town tipster — but not yet confirmed: Former WESH morning anchor Tom Schaad has landed a main anchor gig at WAVY-NBC 10 in Norfolk, Va. …

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More on WESH 2 in HD: The press release

Here’s WESH’s press release about launching its news in HD on Nov. 1.

 

On November 1, WESH 2 News will begin broadcasting all newscasts in high definition. In addition to high definition studio cameras and a state-of-the art graphics package, the WESH 2 Weather Plus team will begin utilizing HD radar images and weather graphics.

 

“The pictures are just stunning,” said WESH 2/CW18 General Manager Bill Bauman. “Our goal is to provide Central Florida viewers with big coverage of the big stories. Now, that commitment gets even bigger with the addition of HD. Viewers will see local news in the Orlando area like they have never seen it before.”

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WESH 2 News going to HD on Nov. 1

 Can becoming the second station in Orlando to go to high definition for news boost WESH’s ratings? The station thinks so. “To me, it’s a substantial competitive advantage over those who are not HD,” WESH General Manager Bill Bauman told the Orlando Sentinel.

Market-leader WFTV switched to HD for Eyewitness News in June 2006 — becoming the first station in Florida to do so. Since then, a handful of stations across the state joined the HD bandwagon. WESH plans to add new graphics and intros to showcase its new high definition look when it launches on Nov. 1.

As for Bauman’s comment, it seems to be a shot across the bow of No. 2-ranked WKMG Local 6 News. The station told the Sentinel it has not plans currently to switch to HD. WOFL Fox 35 said it will be switching to HD soon.

Read the full Sentinel story here.

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