Posts Tagged ‘Ratings’

One small step for man, one giant ratings leap for Channel 9

July 21st, 2009

ttt-wftvWFTV’s Monday night special, recalling the Apollo moon landing 40 years ago, proved very popluar.

According to WFTV news director Bob Jordan, the space special drew a 3.7 rating and 14 share in the coveted 25-54 demo. “That’s more than ANY newscast Tuesday on WESH, WKMG or WOFL. Kudos to EP Craing Patrick and Bob Opsahl,” Jordan wrote on his Twitter feed.

Jordan also noted that the Apollo show went head-to-head with the CBS Evening News on WKMG. “It isn’t close: a 14-share A25-54 for ‘FTV, a 3-share for ‘KMG,” he Tweeted.

(If you missed it, the WFTV show can be viewed on WFTV.com)

And just to rub it in, Jordan notes that WFTV’s top-rated Eyewitness News drew more 25-54 demo viewers than WESH-2, Local 6 and Fox 35 combined on Monday. Very impressive.

» Read more: One small step for man, one giant ratings leap for Channel 9

No March madness: WFTV still No. 1

April 3rd, 2009

The unusual — and basically meaningless — March sweeps ended on Wednesday. To no one’s surprise, WFTV-Channel 9 was once again the Nielsen powerhouse for Central Florida.

The ratings numbers show 9’s Eyewitness News was the top choice in households and in the 25-54 demo in all the time periods. WESH 2 News was No. 2, followed by WKMG’s Local 6 News.

At 10 p.m., WOFL’s Fox 35 News nearly doubled the viewers for the WFTV-produced Eyewitness News at 10 on WRDQ-Channel 27.

Details and more numbers here from from the Orlando Sentinel’s TV Guy.

» Read more: No March madness: WFTV still No. 1

Not many folks see Frier’s goodbye on Local 6

February 17th, 2009

Why did WKMG let go longtime anchor Bob Frier? Could be a combination of things — budget tightening, wanting to go in a different direction … yadda, yadda, yadda.

But one key reason has to be Local 6’s ratings. Yes, WKMG’s 11 p.m. newscast — once ranked No. 1 — does well following CBS’ primetime, but the station’s early evening newscasts are ailing. When other stations are promoting their upcoming 11 p.m. shows during network primetime, WKMG has been running spots trying to lure viewers to its 5 p.m. newscast.

And according to NewsBlues.com, WKMG may need a lot more promos. When Frier signed off on Friday night at the end of the 6 p.m. newscast, fewer than 1,000 homes in the key 25-54 demo were tuned in … and WKMG was the seventh-rated station in that quarter hour.

Here’s the viewer info from Friday evening, from NewsBlues.com:

     Rating Share  
1 WFTV-9-ABC 3.0 13 local news
2 WESH-2-NBC 1.8 8 local news
3 WRBW-65-MyTV 1.7 7 Judge Judy
4 WRDQ-27-Ind .7 3 George Lopez
5 WKCF-18-CW .6 2 Deal-No Deal
6 WOFL-35-Fox .6 2 local news
7 WKMG-6-CBS .2 1 local news

» Read more: Not many folks see Frier’s goodbye on Local 6