Longo lands at Central Florida News 13

Some quick hits to start your week:

  • Nice to see reporter Adam Longo bounce back from WKMG’s downsizing. He’s got a gig with Central Florida News 13. His bio on the CFNews13.com Web site says he’s weekend anchor, although I spotted him doing live shots on Friday when a busload of tourists stopped at Celebration hospital to get checked for flu-like symptoms. I know Adam hasn’t been at CFN 13 that long, but could they at least grab a photo for his bio? …
  • Speaking of Central Florida News 13, while Longo’s bio has been added, the one for Melissa Crabtree has gone missing. Anyone seen her? …
  • Are you a fan of NBC’s smart and witty sitcom, 30 Rock? If so, good news. Fox and Tribune Co. announced a deal last week to air reruns of the Tina Fey show on their stations — and that includes WOFL-Fox 35 and WRBW-MyTV 65. The shows will air in the 2011 season. Read more hereContinue reading

Shake up at WKMG: Layoffs, newscasts shuffled

Thursday was a sad day for those at WKMG-Local 6.

Hit hard by the sagging revenue and sagging ratings, the CBS affiliate reportedly laid off 20 staffers and canceled its 4, 5 and 5:30 newscasts. Starting Monday, WKMG will air Dr. Phil from 5 to 6 p.m. and an hourlong newscast from 6 to 7 p.m. The CBS Evening News with Katie Couric moves to 7 p.m. from 6:30.

If this lineup sounds familiar to TV observers, that’s because it’s the forumla used at Post-Newsweek sister station WPLG-ABC 10 in Miami and at Gannett’s WTSP-CBS 10 in Tampa. Both stations moved Dr. Phil to 5 p.m. to compete against rivals’ local newscasts, and both saw bumps in ratings for their 6 p.m. newscasts — a feat Local 6 hopes to repeat. But it may not be so easy.

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