It’s Nearly A Clean Sweep for WFTV

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As the dust from the February ratings period settles, it’s become clear there’s no stopping the WFTV juggernaut. Channel 9 was No. 1 in six of the seven daily newscasts, with only WKMG’s noon news preventing a clean sweep by WFTV.

The real race is for No. 2 in O-Town, and it looks like WKMG has improved to solid second-place status ahead of WESH in most news time periods.

Based on information distributed to the media by WFTV, here are some details:

  • From 5 a.m. to 7 a.m., Channel 9 delivers 67,332 viewers – 95 percent more than second-place WESH (34,438). Third-place WKMG has 30,803, and fourth-place WOFL 20,717. In the battle for No. 2, Channel 6 edges Channel 2 at 5 a.m., with Channel 2 back at No. 2 at 6 a.m.
  • At noon, WKMG’s Local 6 News is king with WFTV’s hour-long Eyewitness News in second place and WESH 2 News a distant third.
  • From 5 to 6:30 p.m., Channel 9 pulls in 51 percent of the news audience, winning all three half hours and getting 13 percent more homes than channels 6 and 2 combined. In February, WFTV said it delivered 139,162 households while WKMG had 74,828 and WESH 48,250.
  • At 11 p.m., Channel 9 is tops – winning that time period for the second straight ratings period. WFTV says Eyewitness News is the only late local newscast to out-perform its network lead-in, growing rating and share and delivering 20,036 more homes than second-place WKMG.

"Our goal in February, as always, was to provide the quality local news coverage our viewers expect," commented WFTV Vice President and General Manager Shawn Bartelt. "It’s a tribute to our staff that viewers are choosing Channel 9 Eyewitness News."

In the 10 p.m. news race, WOFL’s hour-long Fox 35 News at 10 is tops followed by the WFTV-produced Action News at 10 on WRDQ-Channel 27. Among the Spanish language stations, WVEN-Channel 27 finishes ahead of WTMO-Channel 40.

The Orlando Sentinel has more on the results of the February ratings period.

About Roger Simmons 549 Articles

Roger Simmons has been blogging about Orlando television since 2001. You can email him at roger@rogersimmons.com