Hispanic network to air on WKMG

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WKMG-Local 6 will soon be home to youth-oriented Hispanic programming on its digital subchannel.

Post-Newsweek, parent of WKMG, has signed a deal with LATV — Latino Alternative — to program the digital subchannels of P-N stations in Orlando, Miami, Houston and San Antonio, according to TVNewsday.com

LATV’s music-oriented programing targets 12-34-year-olds. The network was started four years ago by Walter Ulloa, CEO of Entravision, which owns Orlando TV station WVEN-Univision 26 and programs WOTF-Telefutura 43.

WKMG currently airs an automated Web-like page of news, weather and traffic on its digital 6.2 subchannel. Orlando is the 19th largest media market in the nation, but ranked No. 17 among Hispanic TV markets.

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Roger Simmons has been blogging about Orlando television since 2001. You can email him at roger@rogersimmons.com