News Corp. announced plans Wednesday to create a new network for its Fox-owned stations that are losing UPN affiliation when that network shuts down this fall. News Corp. will launch My Network TV on Sept. 5, and WRBW will be among the O&O stations that will make up the new netlet.
According to Broadcasting and Cable, My Network TV will consist of 12 hours of original programming each week, with shows airing at 8-10 p.m. Monday through Saturday. It will launch with two hour-long dramas, English-language telenovelas from News Corp.-owned Twentieth Television. Desires will focus on two brothers on the run from the mob, while Secrets will be set in the fashion industry. Each of the soaps will run five nights a week.
The network promises fresh programming 52 weeks a year. Other shows in development include several reality programs as well as a Fox News-produced magazine.
My TV will start on Channel 65 and nine other Fox-owned stations, but its programming will be offered to other stations across the nation in hopes of building the new network. This will make it a direct competitor with the CW Network, which is cherry-picking the best shows from the soon-to-be extinct UPN and WB networks.
With My TV on WRBW, that leaves WKCF-Channel 18 and WRDQ-Channel 27 as the two possible homes for the new CW Network