Orlando Sentinel TV Guy Hal Boedeker has more on the July ratings races in O-Town TV, including WKMG’s fourth-place showing in the evening in the 25-54 demo.
“We were No. 4 before we made the changes,” WKMG General Manager Skip Valet told Boedeker. “I think I’m better serving the audience. We’re in the summertime, and everyone is down a little bit. I’m focused on how competitive we are in the morning and at 11 p.m.”
More July ratings numbers after the jump …
For the first time in five years, WESH 2 Sunrise at 6 a.m. finished July ahead of WFTV’s Eyewitness News Daybreak in the adults 25-54 demo, WESH reports.
The station also notes that it is closing in on WFTV’s top-rated Eyewitness News in the evening — trailing now by 9,600 adults in the demo.
In the morning race, WESH’s audience is up 34 percent from last July. In the early evening — and without competition from WKMG from 5-6 — WESH 2 is up 58 percent. In late news — despite being saddled with NBC’s prime time as a lead-in — WESH is up 27 percent.
More good and some bad news for WESH after the jump …
The Spanish-language offerings on Orlando TV are about to get more diverse.
WESH-2, WKCF-CW 18 and parent Hearst Television announced Thursday a partnership with Liberman Broadcasting to offer its Estrella TV to Central Florida viewers. Estrealla, which broadcasts original Spanish-language content produced in the United States, will appear on WKCF’s digital sub-channel 18.3 starting in mid-August.
“We are always looking for ways to better serve our large and growing Hispanic population, and with LBI’s Spanish-language broadcast experience reaching back to the 70’s, we know we’ve found the right partner,” WESH/WKCF President and General Manager Jim Carter said in a news release.
Lenard Liberman, Executive Vice President, LBI Media, said, “We are excited to work with WESH and WKCF to offer Estrella TV’s original, high-quality programming to a new group of Hispanic viewers in the Orlando – Daytona Beach, Florida market. This partnership solidifies our commitment to launch Estrella TV this quarter and to finalize our position as a network that will benefit Hispanic audiences and advertisers nationwide.”
According to the news release, Estrella TV will provide a unique mix of programs, including musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show, all featuring top Latin American talent. Network owner LBI is the largest producer of Spanish-language television programming in the United States, and currently produces 56 hours of original television per week.
In addition to competing against WVEN-Univision 26 and WTMO-Telemundo 15, Estrella will also go up against LATV — the Hispanic channel offered on WKMG-Local 6’s digital sub-channel 6.2. WKMG parent Post-Newsweek has a distrbution deal with LATV that began in January 2007.
Estrella TV will also be the third digital sub-channel offered by the WESH-WKCF duopoly. WESH has WeatherPlus on its 2.2 sub-channel, and WKCF has This TV, a 24-hour movie channel, on its 18.2 sub-channel.
» Read more: Orlando gets a new Spanish-language channel on WKCF
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