No, we’re not talking about an Orlando anchor. We’re talking about Bob Cross. Never heard of him? Not many outside the TV biz have, but you if you watch any of Orlando’s TV newscasts, you’ve almost certainly seen his work.
Thirty years ago, Cross got into the TV news business as a hobby — setting up a stringer service to shoot and sell news video to the area TV stations plus the Orlando Sentinel. WFTV News Director Bob Jordan helped Cross get a loan to buy a camera and set up the business. “It’s been cost-effective to be able to buy video,” Jordan told the Sentinel. “We don’t have to call somebody in the middle of the night.”
Fires, car crashes, you name it — Cross and his crew have covered it. As the Sentinel notes, “Cross and his 14-member team have repeatedly heard one thing from grateful reporters and assignment editors: You saved us.”