Blast from the past: ‘Eyewitness’ ad from 1971

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It’s hard to believe today after more than 30 years of local dominance, but WFTV-Channel 9 used to be the least-watched station for Orlando TV news. Here’s a newspaper ad from that era — when “Eyewitness News” was just called “Eyewitness.” This advertisement from November 1971 shows that WFTV was trying — it had expanded its early evening news to a full hour, following the lead of WESH. The hour-long format didn’t take last — and it wouldn’t be until 1981 that Channel 9 went back to an hour of news in the early evening.

About Roger Simmons 549 Articles
Roger Simmons has been blogging about Orlando television since 2001. You can email him at roger@rogersimmons.com